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Even – especially – the big guys just don’t ‘get’ it

I was doing some market esearch yesterday and surfing around Plunkett. I came across customer focused research and how that is changing. It seems that now, instead of marketers showing concepts to...

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GOOGLE MAKES MAD MEN, SAD MEN

Print Media Commissions are not in Mad Men Visions drawing by Art Winters In 2012, Google billed over 20 billion in advertising dollars.  This was more than the total of all U.S. print media.  What a...

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Don’t Create Your Own Missed Opportunities

I just saw Janet Falk’s blog on how she managed a placement for one of her clients and it made me mad and sad.  Not about Janet.  She does a great job.  But about a company that I ran into a few years...

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Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful: 1.       Gaining customers (or if no proof of...

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Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful: 1. Gaining customers (or if no proof of concept...

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Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful:   1.       Gaining customers (or if no proof of...

View Article
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